Fast and frugal heuristics meet the criteria set forth in Goldstein & Gigerenzer, 2004. Fast and frugal heuristics are rules of thumb for decision making that are:

1. ecologically rational (that is, they exploit structures of information in the environment)
2. founded in evolved psychological capacities such as memory and the perceptual system
3. fast, frugal, and simple enough to operate effectively when time, knowledge, and computational might are limited
4. precise enough to be modeled computationally
5. powerful enough to model both good and poor reasoning.

Fast and Frugal heuristics are mentioned in:

• BOOKS
  • Simple Heuristics That Make Us Smart by Gerd Gigerenzer, Peter M. Todd & the ABC Research Group
  • Blink by Malcolm Gladwell
• PRESS
  • The Unpolitical Animal: How political science understands voters. article in The New Yorker by Louis Menand
  • The Moment of Truth in the New York Review of Books by Sue M. Halpern
  • Simple Minds, Smart Choices in Science News by Bruce Bower
• SCHOLARLY ARTICLES-PRIMARY
  • Reasoning the Fast and Frugal Way: Models of Bounded Rationality in Psychological Review by Gerd Gigerenzer & Daniel G. Goldstein
  • Models of Ecological Rationality: The Recognition Heuristic in Psychological Review by Daniel G. Goldstein & Gerd Gigerenzer
• SCHOLARLY ARTICLES
  • Andersson, P., Ekman, M. and Edman, J. Forecasting the Fast and Frugal Way: A study of performance and information-processing strategies of experts and non-experts when predicting the World Cup 2002 in soccer
  • Bryant, David J. (2007) Classifying simulated air threats with fast and frugal heuristics. Journal of Behavioral Decision Making, 20(1), 37-64.
  • Chater, N., Oaksford, M., Nakisa, R., & Redington, M. (2003). Fast, frugal, and rational: How rational norms explain behavior. Organizational Behavior and Human Decision Processes, 90, 63-86
  • Connolly, T. (1999). Action as a fast and frugal heuristic. Minds and Machines, 9(4), 479-496.
  • Dhami, M. K & Ayton, P. (2001). Bailing and jailing the fast and frugal way. Journal of Behavioral Decision Making, 14(2), 141 - 168.
  • Forster, Malcolm R. How Do Simple Rules Fit to reality in a Complex World?
  • Martignon, L., Vitouch, O., Takezawa, M, & Forster, M. R. (2004) Naive and Yet Enlightened: From Natural Frequencies to Fast and Frugal Decision Trees. In David Hardman & Laura Macchi (Eds.), Thinking: Psychological Perspectives on Reasoning, Judgment and Decision Making, p. 189-211.
  • Shanteau, J., & Thomas, R. P. (2000). Fast and frugal heuristics: What about unfriendly environments? Behavioral and Brain Sciences, 23, 762-763.
  • Sunstein, Cass. Fast, Frugal, and (Sometimes) Wrong
• NEW MEDIA
  • Decision Science News a website about decision research in Psychology, Economics, Business, Medicine & Law
  • NBA heuristics in the blog of Malcolm Gladwell